It's in the creative area that essense excels - at the end of the day that's what counts to a client - establishing a new brand is crucial - so, has the designer understood what I'm after and is the resulting creative right for the company? It's always best to be able to leave the creative ideas person with plenty of scope if you want the best results, don't be too prescriptive or you'll ruin the results. I think that's how it worked so well with essense - after meeting Andrew and seeing not one but several good ideas come back quickly - I felt confident that I didn't need to worry. Brand and website launched, and I'm very happy with the results and our ongoing relationship.
Kay Hutchison, Founding Partner
Belle Media Ltd
It has been a pleasure to work with essense. I asked for a turn key solution and got one: new corporate image, new logo, new website and e-marketing.
Nothing was too much trouble even if it meant revisiting an issue. It pays to deal with professionals who have the experience and expertise.
Stephen Newman
Critical Moments
Working with essense has been a pleasure. We wanted an approachable, contemporary look to present The Gynaecology Partnership to our local market. There are few medical websites in the UK of this type and we were impressed that despite of this we have ended up with an innovative site and literature. essense created a logo and designs appropriate to our needs that exceed expectations.
Our market presence is now greater than we expected and for our competitors the bar has been set very high!
Edward Morris, Partner
The Gynaecology Partnership
As a start-up company in a competitive and creative market Vue needed a brand identity that would help us to stand out. Andrew provided me with a fantastic yet simple logo, which after only 18 months is instantly recognisable. It is also versatile enough to evolve as my business grows, without detracting from the core design.
Cathy Bennett, Managing Director
Vue Photographers Agent
Just a quick note to say thanks for all your hard work on the Esendex website relaunch. The design and functionality is a vast improvement on the previous site and our website visitors must also agree!
For example, prior to launch, the number of visitors who clicked on the free trial advert then signed up for an evaluation was approximately 25%. In the last months this has increased to over 46%. This is a really positive outcome for phase 1 of the project, thank you for helping us to achieve it.
Ann Wilkinson, Brand manager
Esendex business messaging
essense devised a graphic strategy that went way beyond what we could ever have imagined or hoped for. In designing our identity, Andrew’s keen insights enabled the creation of a symbol that communicates both the purpose and the process of our work in one iconic image that carries our message exquisitely.
Maura Smolover, Founding Partner
Arts in Architecture
essense contributed to our success as market leaders by developing and maintaining a consistently strong communication of our brand through advertising, literature, marketing communications, event branding and promotions since Wordsworth Holdings plc acquired Fruehauf Tippers in 2005.
Careful creative brand identity management has seamlessly dovetailed new sub brands and service offers into the core Fruehauf visual identity, allowing us take the strengths of our brand into new markets. At Fruehauf we take branding seriously and regard essense as an important part of the team!
Matthew Wordsworth, Managing Director
Fruehauf Limited 2008-2010
Since launching our re-brand with essense we have seen a very positive reaction. A number of new customers have been attracted to our products through the strength of our promotional literature.
The website has attracted new business from European countries who were neither familiar with our company or our products and the brand re-design has caused a lot more attention from our competition and the market place who now clearly view us as a major contender for the business.
Niall Wordsworth, Managing Director
Barford Construction Equipment 2004-2010
Andrew worked on Jeep right from the launch of the brand in the UK - his work has helped to establish the premium positioning of the brand and create a unique and distinctive personality for the Jeep range. When Chrysler was launched as a separate brand Andrew helped to create a distinctive brand platform nd developed a set of guidelines for how the 2 brands are seen together. The work encompassed marketing support for independently owned Chrysler Group dealers nationwide including in-dealer display materials, dealership branding and point of sale materials. Andrew excels at art directing automotive photography, retouching existing image resources and managing the production of literature to exacting standards. He immersed himself in the brand and developed extensive product knowledge effectively becoming an extension of the marketing team.
Steve Gray, Marketing Director
Chrysler Group 2000-2007