Brand guidelines

What are brand guidelines?

In today’s competitive environment, consistently portraying brands is fundamental to building strong recognition and loyalty and it is essential for differentiation. The consistent application of brands through diverse communication channels can become complicated to manage. Brand guidelines are created to streamline and unify the application of banding and visual identities by explaining the principles and rules used to visually represent the brand.

essense can tailor the exact content of brand guidelines to suit your requirements. Typically guidelines will deal with the application of logos and their different forms, the brand colours, type and imagery styles. They can also include more in-depth detail into designing specific communications, including the correct messaging in text and commissioning imagery.

essense has previous experience in creating guidelines for brands such as: Budweiser, Cheltenham & Gloucester, Chrysler, Jeep, LMS Spotlights, Michelob and Tennants Extra.

essense provides brand guidelines creation in Buckingham and the surrounding areas of Amersham, Aylesbury, Beaconsfield, Berkhamsted, Bicester, Birmingham, Chesham, Didcot, Borehamwood, Gerrards Cross, Hemel Hempstead, London, Milton Keynes, High Wycombe, Newbury, Oxford, Rickmansworth, Thame, Slough, Tring, Hillingdon, Watford, Northampton.